Mission: We give franchise owners confidence they can achieve their goals.

• We do this by developing and supporting a low-risk owner-operated retail system and a cohesive family of Little Professor booksellers.

Values: These are values that we and our franchise owners share. We value fine individual character as the basis for outstanding working relationships and a healthy organizational culture. With these, we achieve our vision and mission while having a positive impact on our community and enhancing our own financial and personal rewards.

Here Is What We Mean:

• Character:
  

  We require honesty with each other whether in compliment or challenge. We rely on individual integrity in thought, word, and deed. We respect loyalty to others and admire healthy self-respect. We expect self-motivation in the pursuit of excellence.

• Relation:
  

  We strive for individual empowerment and autonomy in our work, and we expect accountability for results. We are committed to respect for each other regardless of position, and we support our values both in the workplace and in our personal lives.

• Culture:
  

  We value an environment that fosters creativity in an atmosphere of fun and general happiness. We value continued improvement and growth, and we are determined to include each other in our decisions. We work hard and expect the same of others.

• Impact:
  

  We desire to enhance the quality of life for all our stakeholders including shareholders, franchise owners, suppliers, staff, and our communities.

• Reward:
  

  We value security in our work and strive to balance risk and return. We have a long-term perspective of building fair and enduring financial and personal rewards.